Job Summary:
The Assistant General Manager of Marketing will be responsible for assisting the General Manager in leading and managing a dynamic team of marketing professionals across five key areas: Strategy, Branding & Communication, Customer Service & Experience, Customer Insights & CRM, and PR & Corporate Communications. He or she will be a strategic thinker and a hands-on leader, with a proven track record of success in driving sales, brand awareness and customer loyalty.
Key Responsibilities:
1. Strategic Vision & Growth:
- Build and expand networks of collaborators and strategic partnerships to create a mutually rewarding ecosystem for vendors, partners, members, and employees.
- Lead the development and implementation of the strategic roadmap for marketing and customer growth, aligning with company objectives.
- Collaborate with the Head of Operation, Business Units, and cross functional departments to develop growth strategies and optimize results.
- Define, track, and analyze KPIs to measure campaign and activity performance, continuously optimizing strategies for success.
2. Marketing & Campaign Management:
- Oversee and review the performance campaigns, programmer including new initiatives and pilots before full implementation.
- Review competitor surveys and market trends to update marketing strategies and gain a competitive edge.
3. Customer Experience & Loyalty:
- Lead the team in delivering initiatives for a seamless offline shopping experience and online customer engagement.
- Oversee the development of the Peniaga program to drive sustainable revenue growth.
- Review and evaluate the implementation of the marketing and customer growth roadmap.
4. Financial Acumen & Optimization:
- Propose and manage the marketing budget, maximizing income and optimizing expenses.
- Oversee the redemption program to boost member engagement and maximize income.
- Oversee in-store advertising inventory and sell-out to maximize income.
- Source and develop relationships with solution providers to enhance marketing strategies and optimize resources.
5. Innovation & Transformation:
- Lead the digital transformation roadmap, including member management, CRM, and online engagement, driving towards long-term company goals.
6. Financial Acumen & Optimization:
- Equip and train the next generation of marketing leaders, fostering employee career advancement and succession planning.
- Foster a collaborative and high-performing team environment with clear communication and shared goals.
7. Any other relevant tasks assigned by management as and when is needed
Qualification & Experience Requirements:
- Marketing Leadership: Bachelor’s degree in Marketing, Business Administration.
- 7 years leading marketing teams in retail or FMCG, with a proven track record of driving revenue and customer engagement through successful campaigns.
- Data-Driven Insights: Strong understanding of customer behavior and analytics, leveraging them to craft and optimize strategies.
- Omnichannel Mastery: Experience in customer journey mapping, omnichannel marketing, and digital transformation initiatives, ensuring seamless customer experiences across all touchpoints.
- Financial Acumen: Proven ability to manage marketing budgets, analyze financial performance, and optimize ROI for maximum impact.
- Team Builder & Motivator: Proven leadership and team management skills, inspiring and developing team members to achieve their full potential.
- Communication & Influence: Excellent communication, presentation, and interpersonal skills, effectively influencing and motivating diverse teams.
- Innovation & Growth: Collaborative and results-oriented with a passion for innovation and continuous improvement, driving Segi Fresh forward.
- Passionate About Fresh: A genuine passion for the fresh produce and grocery industry, aligned with Segi Fresh’s core values.