Assistant General Manager, Marketing

Job Descriptions

  • Strategic Vision & Growth:
    o Build and expand networks of collaborators and strategic partnerships
    to create a mutually rewarding ecosystem for vendors, partners,
    members, and employees.
    o Lead the development and implementation of the strategic roadmap for
    marketing and customer growth, aligning with company objectives.
    o Collaborate with the Head of Operation, Business Units, and cross
    functional departments to develop growth strategies and optimize
    o Define, track, and analyze KPIs to measure campaign and activity
    performance, continuously optimizing strategies for success.
  • Marketing & Campaign Management:
    o Oversee and review the performance campaigns, programmes
    including new initiatives and pilots before full implementation.
    o Review competitor surveys and market trends to update marketing
    strategies and gain a competitive edge.
  • Customer Experience & Loyalty:
    o Lead the team in delivering initiatives for a seamless offline shopping
    experience and online customer engagement.
    o Oversee the development of the Peniaga program to drive sustainable
    revenue growth.
    o Review and evaluate the implementation of the marketing and
    customer growth roadmap.
  • Financial Acumen & Optimization:
    o Propose and manage the marketing budget, maximizing income and
    optimizing expenses.
    o Oversee the redemption program to boost member engagement and
    maximize income.
    o Oversee in-store advertising inventory and sell-out to maximize
    o Source and develop relationships with solution providers to enhance
    marketing strategies and optimize resources.
  • Innovation & Transformation:
    o Lead the digital transformation roadmap, including member
    management, CRM, and online engagement, driving towards long-term
    company goals.
  • Leadership & Talent Development:
    o Equip and train the next generation of marketing leaders, fostering
    employee career advancement and succession planning.
    o Foster a collaborative and high-performing team environment with clear
    communication and shared goals.

Job Requirements

  • Marketing Leadership: Bachelor’s degree in Marketing/Business Administration. 7+ years leading marketing teams in retail or FMCG, with a proven track record of driving revenue and customer engagement through successful campaigns.
  • Data-Driven Insights: Strong understanding of customer behavior and
    analytics, leveraging them to craft and optimize strategies.
  • Omnichannel Mastery: Experience in customer journey mapping,
    omnichannel marketing, and digital transformation initiatives, ensuring
    seamless customer experiences across all touchpoints.
  • Financial Acumen: Proven ability to manage marketing budgets, analyze financial performance, and optimize ROI for maximum impact.
  • Team Builder & Motivator: Proven leadership and team management skills,
    inspiring and developing team members to achieve their full potential.
  • Communication & Influence: Excellent communication, presentation, and interpersonal skills, effectively influencing and motivating diverse teams.
  • Innovation & Growth: Collaborative and results-oriented with a passion for innovation and continuous improvement, driving Segi Fresh forward.
  • Passionate About Fresh: A genuine passion for the fresh produce and grocery industry, aligned with Segi Fresh’s core values.


  • Health insurance
  • Dental insurance
  • Staff discount
  • Transparent bonus and increment
  • Flexible schedule
  • Opportunities for promotion
  • Professional development

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