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Executive, Digital & Social Media

Job Descriptions

  1. Content Creation & Copywriting:
    • Craft high-quality content that aligns with brand messaging and campaign goals.
    • Write compelling copy for all assets, resonating with your target audience.
    • Edit and proofread all content before publication.
    • Adapt content for different platforms and audience segments.
  2. Community Management:
    • Monitor and engage with followers across social media platforms, fostering positive interactions and building a loyal community.
    • Respond promptly and professionally to comments, questions, and messages.
    • Analyze and report on audience data and engagement metrics to inform future strategies.
  3. User-Generated & Store-Generated Content:
    • Identify, curate, and leverage high-quality UGC and SGC to amplify brand messaging and drive engagement.
    • Create engaging campaigns that encourage user participation and brand advocacy.
  4. Performance Measurement & Analysis:
    • Track and analyze key KPIs (follower growth, engagement rate, website traffic) to measure campaign effectiveness.
    • Generate data-driven reports and insights to optimize content strategy and campaign performance.
  5. Additional Responsibilities:
    • Create live-stream or on-site coverage for key events and in-store activities.
    • Stay current with the latest social media trends and best practices.
    • Assist with other marketing initiatives as needed.

Job Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • At least 1 year working experience in social media content creation and management.
  • Proficiency in social media platforms (TikTok, Facebook, Instagram, etc.) and content management systems.
  • Excellent written and verbal communication skills in Bahasa Malaysia, with the ability to write catchy and engaging copy.
  • Creative and resourceful with a passion for storytelling.
  • Proficiency in content scheduling and analytics tools (Bonus: Experience with CMS and design software).
  • Excellent time management and organizational skills.
  • Ability to work independently and manage multiple tasks simultaneously in a fast-paced environment.
  • Proven ability to collaborate effectively with cross-functional teams.
  • Data-driven approach to content creation and performance analysis.
  • Willingness to travel and work on weekends for event coverage.
  • Knowledge of SEO and digital marketing best practices will be added advantage.
Job Department: Marketing
Job Type: Full Time
Job Location: Kelana Jaya

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