PRIVACY AND PERSONAL DATA NOTICE

A. Introduction

  1. Segi Value Holdings Sdn Bhd and its group and related companies (“Segi,” “we,” “our,” or “us”) respect and value the privacy of individuals and are committed to protecting your personal data in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia.
  1. This Privacy and Personal Data Notice explains how we collect, use, process, disclose, and protect your personal data when you interact with us, whether through our websites, applications, stores, promotions, events, or services.
  1. By using our services, providing your personal data, or engaging with us, you agree to the terms of this Privacy and Personal Data Notice.

B. Collection of Personal Data

  1. Segi may collect personal data from various sources, including but not limited to:
    • Directly from you – When you interact with us through purchase transactions, customer inquiries, store visits, online registrations, employment applications, surveys, or social media engagement.
    • From third parties – Including business partners, suppliers, affiliates, and service providers.
    • Publicly available sources – As permitted by applicable laws and regulations.
  1. The types of Personal Data we collect may include:
    • Personal Identification: Name, NRIC/Passport Number, Date of Birth, Gender.
    • Contact Information: Address, Email, Phone Number.
    • Financial Information: Credit/Debit Card Details, Bank Account Information.
    • Transaction & Purchase Details: Order History, Payment Records.
    • Employment Data (for job applicants): Work History, Resume, References.
    • Digital & Online Data: IP Address, Browser Information, Cookies.

C. Purpose of Collecting Personal Data

  1. Your Personal Data may be processed by Segi for the following purposes:
    • Providing you with our services – Fulfilling orders, transactions, and customer service.
    • Processing applications – Including registrations for any Segi programs, memberships, or job applications.
    • Marketing & Promotions – Sending newsletters, promotions, and loyalty program benefits (with your consent).
    • Customer Engagement – Responding to inquiries, complaints, and support requests.
    • Market Analysis & Business Optimization – Enhancing customer experience through profiling, trend analysis, and market research.
    • Legal & Compliance Obligations – Ensuring compliance with regulatory requirements, fraud prevention, and internal audits.
    • Internal Business Purposes – Including sharing personal data within Segi’s group of companies for operational efficiency and strategic decision-making.
    • Third-Party Services – Where necessary, Segi may share limited personal data with third-party service providers for processing, fulfillment, logistics, or business partnerships.
  1. You may also restrict the purposes in which we process your Personal Data and the personal data relating to other persons who may be identified from your Personal Data.
  1. We will not sell, rent, or trade your personal data to third parties.
  2. We may process your Personal Data including contacting you for the purpose(s) stated herein via telephone calls, text messaging, emails, cross-platform mobile messaging applications, post, facsimile, social media or by whatsoever form of available modes of communication.
  3. If you do not consent to us processing your Personal Data for the purposes listed or restrict the purposes, please notify us by a written request to our Customer Service Unit:

    Customer Service Unit
    Marketing Department
    Segi Value Holdings Sdn. Bhd.
    Unit 710, Block A, Kelana Business Centre,
    No. 97, Jalan SS 7/2, Kelana Jaya, 47301
    Petaling Jaya, Selangor Darul Ehsan
    Email: customer_service@segigroup.com

D. Disclosure of Personal Data

  1. Your Personal Data may be shared with:
    • Segi’s Group of Companies – For internal management and operational efficiency.
    • Business Partners & Affiliates – Including service providers, agents, co-organizers, and vendors who assist in delivering Segi’s products and services.
    • Legal & Regulatory Authorities – Where required to comply with legal obligations, law enforcement requests, or governmental regulations.
    • Professional Advisors – Including auditors, consultants, and legal counsel.
    • Other Third Parties – Only where required for business operations or where prior consent is obtained.
  1. All data shared externally is governed by strict confidentiality agreements and legal safeguards.

E. Security & Protection of Personal Data

  1. Segi is committed to ensuring that your personal data is stored securely and protected from unauthorized access, misuse, disclosure, modification, or destruction.
  1. We implement:
    • Secure servers & firewalls to protect stored data.
    • Encryption measures for financial transactions.
    • Access controls & authentication protocols for data protection.
    • Regular cybersecurity audits & updates to safeguard personal information.
  1. While we take every measure to protect your data, please note that no system is entirely free from cyber threats.

F. Retention of Personal Data

  1. Segi will retain your Personal Data for a reasonable period necessary to fulfill its intended purposes, comply with legal requirements, and support internal policies.
  1. Once no longer required, Segi will securely dispose of or anonymize your data in compliance with data protection laws.

G. Data Accuracy & Integrity

  1. We take reasonable steps to ensure that your Personal Data is accurate, complete, and updated.
  1. However, it is your responsibility to ensure that the information you provide is:
    1. Accurate, complete, and not misleading.
    2. Updated regularly when changes occur.
  1. Segi shall not be liable for any inaccuracies or consequences arising from outdated or incorrect data provided by you.

H. Your Rights Under the PDPA

  1. Under the Personal Data Protection Act 2010 (PDPA), you have the right to:
    • Request access to your personal data.
    • Request corrections or updates to your data.
    • Withdraw consent for marketing or promotional activities. Please note that notwithstanding the withdrawal of your consent, we may still process your Personal Data under circumstances permitted by law.
    • Request deletion of your data, subject to regulatory requirements.
  2. We may charge a prescribed fee for processing your request for access or correction.
  3. In respect of your right to access and/or correct your Personal Data, we have the right to refuse your requests to access and/or make any correction to your Personal Data for the reasons permitted under law, such as where the expense of providing access to you is disproportionate to the risks to your privacy. (Section 32)
  4. We may also exercise our discretion in allowing the corrections requested and/or may require further documentary evidence of the new data to avoid fraud and inaccuracy. (Section 36)
  5. To exercise these rights, please submit a written request to our Customer Service Unit:

    Customer Service Unit
    Marketing Department
    Segi Value Holdings Sdn. Bhd.
    Unit 710, Block A, Kelana Business Centre,
    No. 97, Jalan SS 7/2, Kelana Jaya, 47301
    Petaling Jaya, Selangor Darul Ehsan
    Email: customer_service@segigroup.com

I. Cookies & Online Tracking Technologies

  1. Our website uses cookies and similar tracking tools to enhance user experience by:
    • Remembering user preferences.
    • Analyzing web traffic & visitor interactions.
    • Delivering targeted advertisements (with consent).
  1. You can manage cookie settings via your browser preferences.

J. Updates to This Privacy Notice

  1. Segi reserves the right to update, revise, or modify this Privacy and Personal Data Notice from time to time. Any changes will be posted on Segi’s website, and you are encouraged to review this page periodically.
  1. Your continued use of our services after any updates shall constitute your acceptance of the revised Privacy Notice.

K. Acceptance of Privacy Terms

By providing your personal data to Segi, you:

  1. Acknowledge that you have read, understood, and agreed to this Privacy Notice.
  2. Consent to the collection, processing, and sharing of your personal data for the stated purposes.
  3. Acknowledge your rights under the PDPA and how to exercise them.
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Last Updated: 31 May 2025