Founder, Dato' Chui Ah Hock, started his business trading at morning and night markets with the purchase of a three-wheel push cart. From a humble beginning, he grew his business focusing on potatoes, onions, garlic and dried chillies, and became a leader among his peers.


The company opened its first traditional market wholesale store under the name Pasaran Segi in Selayang Wholesale Market


Inception of Segi Agriculture Enterprise, a new division to focus on the dual development of wholesale and retail sectors, bypassing middlemen and agents to provide more value for money to consumers.


Opening of our second wholesale store, Pemborong Segi in Cheras, followed by new stores in Balakong and Kampung Melayu Subang.


Establishment of Segi Marine Enterprise to source seafood directly from fisherman both locally and abroad. SME also supplies meat and poultry fresh from farms to wholesalers and retail chain stores.


The appointment of Mr Chia Ah Hoo as the group's Non-Executive Chairman, responsible for the group's future development and provision of essential solutions. 


The establishment of Segi Logistics with the aim to enhance Segi's distribution channels via an integrated logistics solution with the fully implemented SAP system.
Segi Realty, the group's real estate investment arm, was also established to support the overall expansion of the group.


Segi Value Holdings was formed to consolidate the group’s core businesses and strengthen its operational efficiency and overseeing the groups’ chain stores.


Rebranding of Pemborong Segi in Telok Panglima Garang to Segi Fresh. The flagship store became the model store for upgrading the traditional wholesale supermarket to a modern retail supermarket.


The appointment of Tan Hon Yik as non-executive director, responsible for fortifying the group's marketing strategies.


YM Dato' Syed Haizam Jamalullail joined the company as non-executive director to further strengthen the company and business model strategically.


The group embarked on it's 5-year development plan with new business model that focus on small-sized neighbourhood supermarket offering freshness and convenience to consumers.


Pasar Segar Segi Fresh proudly launched its 50th store in Pandamaran.

Segi Fresh Teluk Panglima Garang Relaunch

Relaunch of Segi Fresh Teluk Panglima Garang Mall. With the expansion of the New Wing, the mall now supports small local businesses to cater to the need of the local community.
Segi Fresh launched its first-ever Member App and successfully registered over 200,000 members in its loyalty programme.
The company closed the year with the opening of its 75th store at Parit, Perak.

2023 Milestone
Milestone: 100th Store by end of 2023

The group is set to achieve its 100th store milestone by end 2023, focusing its next wave of expansion plan in Klang Valley and Perak.

Looking Ahead Into The Future

SEGI Group aims to open its 100th Segi Fresh supermarket by the end of 2023, supported by a special focus on market penetration in Klang Valley and in more areas, especially around the north of the Peninsula. 

With 60 stores in hand, another 40 branches will be opened in stages with the focus of the company to create a better logistics network heading north and utilizing seafood and farmers to be marketed in Segi Fresh.

To date, Segi Fresh is already in Melaka, Negeri Sembilan, Putrajaya, Kuala Lumpur, Selangor and Perak covering various forms of business premises including single buildings that reach an area of up to 40,000 square feet.

For the new stores, the focus is to operate in shop-shaped premises involving three to five lots with an area of around 5,000 to 7,000 square feet. As more customers now prefer to visit small-sized supermarkets, in search of convenience, it’s become a more suited business model.

With hopes to ensure that Segi Fresh’s business grows in line with the benefits for local fishermen and farmers through the initiative, to get supplies directly from them without middlemen to enable fishermen and farmers to generate better income.

This also coincides with the objective of Segi Fresh which not only wants to provide fresh produce to its customers but also create opportunities for the local community in terms of employment and income.