Privacy and Personal Data Policy

1. Segi Fresh respects and values the privacy of all members of the Segi Fresh Loyalty  Programme (“Programme”).
2. This statement is issued pursuant to the Personal Data Protection Act 2010 (“the Act”) and represents Segi Fresh’s policy with regard to your personal data collected through the Programme and your agreement to the usage and processing of your personal data for purposes set out below.
3. “Personal Data” shall mean your name, age, gender, birth date, address, email, mobile number and any other personal information collected, compiled, processed and maintained by Segi Fresh from time to time.
4. Segi Fresh will receive and collect your Personal Data:-

(a) when you sign up as a subscriber of the Programme; (b) through any additional information provided by you to Segi Fresh from time to time in connection with feedback and survey relating to the Programme; (c) when you enter or log into Segi Fresh’s website.

1. Your Personal Data will be used by Segi Fresh for the following purposes:

(a) to contact and communicate with you, and to provide you with any marketing information, services or products relating to the Programme from time to time; (b) to respond to any queries and questions from you; (c) to process, analyze and compile your Personal Data either individually or collectively with other individuals; (d) for research and marketing purposes to analyze customer profile, behaviour, trends and activities; (e) for other purposes which Segi Fresh may reasonably deem fit including but not limited to:-

(i) sharing and transferring your Personal Data to other entities of Segi Fresh Group; and

(ii) sharing and transferring of your Personal Data to Segi Fresh’s third party service providers for marketing purposes, letter shopping, text messaging and any other modes of communication; (f) for fraud prevention and detection; and  (g) to disclose to all relevant authorities / parties as required under the law to comply with all applicable laws, regulations, rules and directives.

1. Provision of your Personal Data to Segi Fresh for the purposes mentioned in paragraphs 5 (a) to (e) above is voluntary and optional. However, your failure to provide the requested Personal Data or any restriction imposed by you against Segi Fresh to process your Personal Data will result in Segi Fresh being unable to carry out its obligations to you under the Programme including but not limited to the activities mentioned in paragraphs 5 (a) to (e) above.
2. Provision of your Personal Data for the purposes listed in paragraphs 5 (f) and (g) above is compulsory / mandatory and your failure or refusal to provide Personal Data for these purposes as required by law will result in Segi Fresh not approving your application for subscription or discontinuing your subscription under the Programme.
3. You may submit a request by email or letter to Segi Fresh for any of the following:-

(a) if you do not wish to receive any marketing communications from Segi Fresh; (b) if you wish for Segi Fresh to stop processing your Personal Data for marketing purposes or any direct marketing purposes; (c) if you wish to change the manner in which Segi Fresh is allowed to process your Personal Data as mentioned in paragraph 5 (a) to (e) above; or (d) if you wish to access to and/or make any correction to your Personal Data.

(i) sharing and transferring your Personal Data to other entities of Segi Fresh Group; and

(ii) sharing and transferring of your Personal Data to Segi Fresh’s third party service providers for marketing purposes, letter shopping, text messaging and any other modes of communication:

By Mail Customer Service Department

Segi Value Holdings Sdn Bhd

Unit 710, Block A, Kelana Business Centre,                                                                                                        No. 97, Jalan SS 7/2, Kelana Jaya,                                                                                                                  47301 Petaling Jaya, Selangor.

1. Segi Fresh reserves the right to revise the conditions under this statement on “Privacy and Personal Data Policy” from time to time due to changes in applicable laws and regulations and you shall be deemed to have agreed to such revisions(s) without objection if you continue to be a subscriber of the Segi Fresh Newsletter Programme.
2. By providing your Personal Data to Segi Fresh for the Segi Fresh Newsletter Programme, you hereby acknowledge that you have read and agreed to the conditions under this statement on “Privacy and Personal Data Policy”.